**Serena Williams Launches WYN Beauty: A Look at Celebrity Makeup Entrepreneurs**
Star tennis player Serena Williams has recently ventured into the beauty business with the launch of her brand, WYN Beauty. Joining the ranks of other celebrities who have successfully made a name for themselves in the makeup industry, Williams aims to offer “makeup you can move in,” catering to individuals who lead active lifestyles. The athlete’s inspiration for starting her beauty brand stemmed from her personal struggle to find makeup that could withstand hours on the tennis court.
Partnering with the Good Glamm Group, WYN Beauty products are now available on the brand’s website and at Ulta Beauty stores both in the U.S. and online. With this move, Williams follows in the footsteps of other celebrities who have successfully transitioned into the beauty space. Let’s take a closer look at a few notable examples:
**Selena Gomez’s Rare Beauty**
In 2020, Selena Gomez launched Rare Beauty, a makeup brand that quickly gained popularity, especially on platforms like TikTok. Valued at up to $2 billion, Rare Beauty has seen significant success, recording over $400 million in sales in the 12 months leading up to February 2024. Gomez’s mission with Rare Beauty is to challenge traditional beauty standards and promote mental health awareness. The brand also donates 1% of all sales to the Rare Impact Fund, supporting mental health and education initiatives.
**Rihanna’s Fenty Beauty**
Rihanna made waves in the beauty industry when she founded Fenty Beauty in 2017, co-owning the brand with luxury conglomerate Louis Vuitton. The brand’s commitment to inclusivity and offering products in a wide range of shades has resonated with consumers worldwide. Fenty Beauty’s innovative products, such as its mascara line, have contributed to its robust growth and success in the market.
**Millie Bobby Brown and Florence by Mills**
“Stranger Things” actor Millie Bobby Brown entered the beauty industry in 2019 with the launch of Florence by Mills. The brand focuses on promoting self-confidence and donates 1% of every purchase to nonprofits. Brown’s majority stake in Florence by Mills showcases her dedication to creating a brand that aligns with her values and beliefs.
**Kim Kardashian’s SKKN**
In 2022, Kim Kardashian introduced SKKN, a skincare and makeup brand developed in collaboration with beauty giant Coty. While this is not Kardashian’s first foray into the beauty world (she previously founded KKW Beauty), SKKN represents a new chapter for the reality TV star. Reports suggest that Kardashian was in talks to buy back a minority stake from Coty in 2023, indicating her continued commitment to the brand’s success.
**Ariana Grande and R.E.M. Beauty**
Grammy award-winning singer Ariana Grande launched R.E.M. Beauty in 2021, focusing on clean cosmetics that empower individuals. The brand’s recent partnership with Sandbridge Capital further solidifies its position in the market, highlighting Grande’s dedication to creating high-quality products that resonate with consumers.
In conclusion, Serena Williams’ entry into the beauty industry with WYN Beauty adds another dimension to the landscape of celebrity makeup entrepreneurs. By following in the footsteps of successful brands like Rare Beauty, Fenty Beauty, Florence by Mills, SKKN, and R.E.M. Beauty, Williams is poised to make a significant impact in the beauty world. As more celebrities venture into the makeup space, it is clear that their influence extends far beyond their primary fields, shaping trends and redefining beauty standards for consumers worldwide.
