Redstone Unconvinced by Apollo’s $11B Bid for Paramount Studio | ORBITAL AFFAIRS

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Paramount Global Shareholder Unconvinced by $11 Billion Bid

Key Takeaways:

  • Shari Redstone, Paramount Global’s controlling shareholder, is reportedly not sold on Apollo Global Management’s $11 billion offer for Paramount’s film and television studio.
  • The Financial Times reported that Redstone continues to try to strike a deal with media tycoon David Ellison.
  • Shares of Paramount Global jumped Wednesday on the Apollo report, then dropped Thursday on the report.

Paramount Global shares lost ground Thursday as controlling shareholder Shari Redstone reportedly isn’t interested in an $11 billion offer to buy the company’s studio segment. Shares jumped Wednesday when private equity firm Apollo Global Management reportedly bid on the company’s Hollywood studio. However, the Financial Times said Thursday that Redstone was “unconvinced” by the offer and was instead pursuing a rival deal from billionaire media tycoon David Ellison.

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Ellison’s Skydance Media entertainment company has been in discussions with Redstone for several months to acquire a majority stake in National Amusements, the holding company that gives her control of Paramount Global. The Financial Times reported Skydance is conducting due diligence and hasn’t yet made a proposal, although both sides hope a final deal could be worked out in the next few months.

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If the companies reach an agreement, Ellison would run the combined Skydance and Paramount, the report said. The two companies have collaborated on films such as the “Top Gun” and “Mission: Impossible” franchises. Sources told the Financial Times that Redstone believes going with Ellison makes more strategic sense than selling to a financial firm.

Shares of Paramount Global hit their lowest level since 2009 earlier this month, and although they’ve recovered somewhat, they’re still down about 17% this year.

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Implications of Redstone’s Decision

Redstone’s hesitation to accept Apollo Global Management’s $11 billion bid for Paramount Global’s studio segment has significant implications for the future of the company. By opting to pursue a deal with David Ellison instead, Redstone is signaling a preference for a strategic partnership over a purely financial transaction.

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Ellison’s track record in the entertainment industry, particularly with successful film franchises like “Top Gun” and “Mission: Impossible,” makes him an attractive partner for Paramount Global. The potential synergies between Skydance Media and Paramount could lead to enhanced creative collaborations and increased profitability for both entities.

Market Reaction

The fluctuation in Paramount Global’s stock price following news of the competing bids reflects investor uncertainty regarding the company’s future. While the initial excitement over Apollo Global Management’s offer drove shares up, Redstone’s reported lack of enthusiasm caused a subsequent drop in value.

Investors will be closely monitoring developments in the negotiations between Redstone, Apollo Global Management, and David Ellison to gauge the potential impact on Paramount Global’s long-term prospects. The outcome of these discussions could reshape the company’s strategic direction and competitive position within the entertainment industry.

Conclusion

Shari Redstone’s decision to explore alternative offers for Paramount Global’s studio segment underscores the complex dynamics at play in the entertainment business. By prioritizing a partnership with David Ellison over a traditional acquisition by a private equity firm, Redstone is positioning Paramount for a potentially transformative collaboration that could unlock new opportunities for growth and innovation.

As the negotiations unfold and stakeholders await a final decision, the future of Paramount Global hangs in the balance. Whether Redstone ultimately accepts Apollo Global Management’s bid or opts for a deal with David Ellison, the outcome will shape the company’s trajectory in the evolving landscape of media and entertainment.

For more information, read the original article on Investopedia.

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