Home Depot Strikes Deal with NCAA as March Madness Kicks Off

Home Depot Inc. announced Tuesday that it has entered into a three-year agreement to become an official corporate partner of the National Collegiate Athletic Association (NCAA). This partnership gives Home Depot rights across all 90 men’s and women’s NCAA championships, marking a significant move for the home improvement retailer.

March Madness Campaign

As part of the agreement, Home Depot will be launching a “March Madness” campaign aimed at individuals with spring do-it-yourself projects. The timing of this campaign aligns perfectly with the start of the NCAA basketball championships, making it a strategic move to capture the attention of sports fans and DIY enthusiasts alike.

The “How to March Madness” campaign is set to kick off on March 17, coinciding with the selection of teams for the tournament. This campaign will feature a content series designed to assist individuals with their spring projects, with former NBA great Shaquille O’Neal making appearances to provide tips and advice.

Television Advertising

In addition to the online content series, Home Depot’s ads will also be running on TV networks that are broadcasting the NCAA basketball championships. This includes CBS, TBS, TNT, TruTV, and Disney Co’s ESPN, ensuring that the campaign reaches a wide audience of sports fans and potential customers.

Market Performance

Shares of Home Depot have been performing well, hitting a more than two-year high earlier this month. The company’s stock has gained nearly a third of its value in the past year, reflecting strong performance and investor confidence in the brand. On Tuesday, Home Depot’s stock closed up 0.8% at $374.54.

Conclusion

The partnership between Home Depot and the NCAA marks an exciting development for both parties. By aligning with one of the most popular sporting events in the country, Home Depot is positioning itself to reach a broader audience and drive sales during the key spring season. With a strong market performance and a compelling marketing campaign in place, Home Depot is set to make a splash during this year’s March Madness tournament.

For more information, you can read the original article on Investopedia.