AMC Strikes Deals for Olympics Broadcast and Zoom Rooms

Key Takeaways

• AMC Entertainment Holdings Inc. and Comcast Corp.’s NBC struck a deal to broadcast some of NBC’s daytime Summer Olympics coverage at AMC theaters.
• The showings would be in 160 AMC locations nationwide, beginning July 27 and running through Aug. 11.
• AMC also announced an agreement with Zoom Video Communications Inc. to have ‘Zoom Rooms’ in its theaters.

The broadcast of this year’s Summer Olympics may be coming to a theater near you. AMC Entertainment Holdings Inc. (AMC) and Comcast Corp.’s (CMCSA) NBCUniversal announced an agreement that will have some of NBC’s daytime coverage of the Paris games shown in AMC theaters.

The feeds of the events would be sent to 160 AMC locations nationwide, beginning the day after the July 26 Opening Ceremony and run through Aug. 11. Ticket prices weren’t disclosed.

Gary Zenkel, president of NBC Olympics, noted that “many of the most compelling live moments from Paris” will come in the U.S. afternoon, and that the company believes having fans in theaters watching will boost overall enthusiasm for the Games.

In addition to the NBC deal, AMC said Thursday it has partnered with Zoom Video Communications Inc. (ZM) to offer “Zoom Rooms” in eight major U.S. markets. The company explained that the spaces combine Zoom’s collaboration platform with the comfort and state-of-the-art sight and sound of its theaters. AMC added that the Zoom Rooms can also be used for events such as announcements of company news and product releases.

Financial considerations for the Olympic broadcasts and Zoom Rooms weren’t disclosed by AMC.

Shares of AMC Entertainment Holdings, Comcast, and Zoom Video Communications all fell Thursday.

This collaboration between AMC and NBCUniversal marks an innovative way to bring the excitement of the Olympics to a wider audience. By broadcasting select daytime coverage in theaters across the country, fans have the opportunity to experience the thrill of the games on the big screen.

The decision to show the events in theaters is strategic, as it allows fans to come together in a communal setting to watch their favorite athletes compete. This shared experience can enhance the overall enjoyment of the games and create a sense of camaraderie among viewers.

Additionally, the partnership between AMC and Zoom Video Communications Inc. highlights the growing trend of integrating technology into traditional entertainment spaces. By offering Zoom Rooms in select theaters, AMC is providing customers with a unique and interactive experience that goes beyond just watching a movie.

The Zoom Rooms not only enhance the viewing experience but also offer a versatile space for various events and gatherings. This partnership demonstrates AMC’s commitment to staying relevant in an ever-evolving entertainment landscape.

As the entertainment industry continues to evolve, companies like AMC are exploring new ways to engage with audiences and provide innovative experiences. By partnering with leading technology companies like Zoom Video Communications Inc., AMC is able to offer customers cutting-edge amenities that set them apart from traditional movie theaters.

Overall, these recent deals highlight AMC’s dedication to staying ahead of the curve and providing customers with unique and exciting entertainment options. Whether it’s broadcasting live Olympic coverage or offering state-of-the-art Zoom Rooms, AMC is committed to delivering exceptional experiences for its patrons.

In conclusion, AMC’s partnerships with NBCUniversal and Zoom Video Communications Inc. represent a bold step forward in redefining the movie theater experience. By embracing new technologies and collaborating with industry leaders, AMC is setting itself apart as a forward-thinking entertainment destination. Whether you’re a sports fan looking to catch the Olympics on the big screen or a tech enthusiast interested in trying out Zoom Rooms, AMC has something for everyone. Stay tuned for more exciting developments from AMC as they continue to innovate and elevate the moviegoing experience for audiences everywhere.