Faced with accusations from competitors that it has too much control over its App Store, Apple Inc unveiled plans on Monday to increase user privacy and keep consumer data out of the hands of third parties, including expanded zoom video conferencing and the ability to store virtual government IDs on iPhones.
Apple released a range of software updates at its Worldwide Developers Conference, with video meetings to take on Zoom and Teams and privacy changes to give Facebook chills. https://t.co/GfJ7cY7tTp
— Financial Review (@FinancialReview) June 8, 2021
The changes were announced at Apple’s annual Worldwide Developers Conference for software developers, who have begun to gripe about Apple’s tight control over which apps may be installed on its devices, as well as its 15% to 30% digital sales fees.
New features of Apple software against Zoom
Many of the new capabilities allow customers to protect their data while entrusting it to the Apple brand. Users will be able to scan ID cards in participating U.S. states, and the cards, as well as credit cards and transit cards in selected U.S. cities, will be encrypted in a user’s digital wallet. It is collaborating with the United States Transportation Security Administration to have digital IDs accepted at airports.
In many circumstances, Apple is unable to see all of the data compete with zoom. The premium version of Apple’s iCloud storage service now includes a feature that hides a user’s Web browsing patterns from even Apple. Another new iCloud feature will allow users to conceal their genuine email address, which is increasingly being utilized by digital marketers to follow users.
Apple has stated that the new functionality will not affect iCloud pricing. Apple also adjusted several of its apps and services in ways that could exacerbate competition with Zoom Video Communications Inc (ZM.O) and Microsoft Corp’s (MSFT.O) Teams, both of which rose to prominence during the pandemic.
It made its FaceTime video chat program compatible with Android and Windows smartphones and added the ability to schedule calls with multiple guests. Apple also launched in-app events, which allow developers to hold live events within their apps and have them broadcast in real-time on the App Store. For example, video game makers could hold live tournaments and sell them on the App Store, something Apple’s present systems aren’t designed to manage.
Competition between Apple and Facebook
The decision might exacerbate competition with Facebook Inc (FB.O), which announced on Monday that it plans to create an online events company that will be free until 2023 and then collect commissions lower than Apple’s 30% App Store fees.
Several of the other capabilities Apple announced on Monday like the ability to take a picture of a sign and use artificial intelligence to extract the written content, have been available on Google’s Android operating system for years.
The remainder of Apple’s conference is devoted to technical sessions for developers, some of whom have complained about the company’s controls and prices. These issues have been scrutinized by regulators and are at the center of an antitrust complaint filed by “Fortnite” creator Epic Games, which a federal judge is examining.
Apple claims that its App Store practices boost the market for mobile software by establishing a trusted environment for commercial apps, yet Apple CEO Tim Cook and his staff made no mention of strained developer relationships throughout the presentation.
Not all developers are hostile, according to Ben Bajarin, CEO of Creative Strategies, who conducted a survey of Apple developers and discovered that more than 90% have no plans to stop developing apps for Apple devices.
Read Here: Apple iPad Pro M1 review: an amazing display
However, there are widespread concerns, with more than half of developers believing costs should be restricted at 10% and many others seeking greater clarification on why apps are rejected from the App Store and how to remedy such difficulties, according to Bajarin.