DUBAI: US record label Warner Recorded Music has signed Saudi singer Dalia Mubarak in a bid to represent talent from the fast-growing Middle East market.
Billboard reported that the signing is a major first step in the label’s push to discover talent from the MENA region and introduce artists to global audiences.
Mubarak blends contemporary music genres, such as R&B, with traditional Khaleeji music from the Gulf region, which incorporates instruments such as the duff drums, oud, mirwas and tabl.
She has enjoyed a string of hit singles, including “Areen Al Ashq,” “Beni O Bink,” “Damet Ghala,” and “Fariq An Alnass.” She released her debut single, “Turn the Table,” in 2014.
“I’m delighted to be signing a recording deal with Warner Music,” Mubarak said in a released statement. “It’s got the global footprint, cultural connections and marketing expertise I need to help me take my music to even more fans around the world. I’ve already got some exciting projects lined up and I can’t wait to share the details with you.”
Max Lousada, CEO of Warner Recorded Music, commented: “The speed with which the Saudi music scene is advancing is amazing, and Dalia has been a trailblazer for change. She symbolises a new generation of female artists from the country who are rewriting the rules and winning fans across the region and beyond. We’re excited to be supporting the next stage of her international career.”