Tory Burch taps Arab models Malika El-Maslouhi, Imaan Hammam for summer campaigns

DUBAI: US designer Tory Burch is spotlighting Arab models in the fashion label’s latest campaigns. 

Moroccan Italian model Malika El-Maslouhi posed for the brand’s activewear Tory Sport, while Dutch Egyptian Moroccan star Imaan Hammam was spotted in the label’s latest beauty campaign.

In a series of images shared on the brand’s Instagram page this week, 23-year-old runway star El-Maslouhi wore a pleated laser cut tennis skirt with a white tank top and a blue and beige cross body bag from the fashion house’s Summer 2022 tennis collection. 

In other pictures, the model wore a monogram jacquard anorak, a matching red-and-yellow yoga set and a white polo shirt. 

This is not the first time El-Maslouhi has collaborated with the US label.

In May, the designer tapped the model to showcase her eponymous brand’s pre-Fall 2022 collection via a series of campaign images.

The catwalk star, who was born in Milan to an Italian mother and a Moroccan father, also featured in the brand’s 2022 beach edit, sporting an array of summer-ready looks in the form of floral maxi skirts, romantic dresses, crochet bucket hats, strappy sandals and printed bikinis.

El-Maslouhi made her modeling debut when she was 18 and went on to captivate the industry.

In addition to gracing the runways of storied fashion houses that most models can only dream of — such as Dior, Chanel, Valentino and Jacquemus, among others — the fashion star has also appeared in international campaigns for the likes of Off-White, Calvin Klein and Lanvin.

Meanwhile, Tory Burch also released five new fragrances for its beauty collection this week. For that campaign, the designer, who launched her brand in 2004, worked with Moroccan Egyptian Dutch model Hammam, who starred alongside US actress Havana Rose Liu, Romanian model Alexandra Micu and more. 

For the all-white beachside shoot, Hammam wore a crochet plunged maxi dress. Her hair was tied in a bun and her makeup was kept simple and fresh. 

According to the brand, Burch’s five new fragrances — cosmic wood, divine moon, electric sky, sublime rose and mystic geranium — represent five dreams: freedom, peace, magic, love and joy. 

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