RSS-linked journal targets Amazon, says funding conversions

RSS-AFFILIATED journal The Organiser has revealed a canopy story in its newest situation accusing e-commerce big Amazon of funding non secular conversion within the nation’s Northeast.

In a canopy story titled “Amazing Cross Connection”, the journal additionally alleged that the corporate has monetary hyperlinks with an organisation named “American Baptist Church” which, it claimed, was operating a “conversion module” within the area. Amazon has denied the allegations.

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The Cover Of The Latest Organiser Issue The cowl of the newest Organiser situation

“E-commerce giant Amazon is financing the Christian conversion module run by American Baptist Church (ABM). There is a possibility of a money laundering ring run by multinational companies and ABM to fund India’s huge missionary conversion mission,” the journal stated.

It additionally alleged that ABM was operating a entrance named All India Mission (AIM) in India. “This is their frontal organisation which has openly claimed on their website that they have converted 25 thousand people to Christianity in North East India,” the journal claimed.

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Citing a purported Twitter put up of AIM’s funding attraction via Amazon, with an AmazonSmile brand, the journal stated, “Amazon is sponsoring the conversion module of All India Mission by donating money against every purchase by an Indian.”

When contacted by The Indian Express, an Amazon spokesperson stated, “Amazon India does not have any relationship with All India Mission or its affiliates nor does the AmazonSmile program operate on the Amazon India marketplace. Where the AmazonSmile program does operate, customers can choose to donate to a charity they prefer from multiple non-profits that register themselves under the program. The AmazonSmile program does not endorse the views of any charity participating in the program.”

The Organiser additionally claimed that the National Commission for Protection of Child Rights (NCPCR) has taken cognizance of the problem after an earlier report by the journal in September.


Speaking to The Indian Express, NCPCR chairperson Priyank Kanoongo stated the Commission had acquired a grievance in September from Arunachal Pradesh on conversions being executed illegally via orphanages and allegedly funded by Amazon.

“We instantly took cognizance of the matter and sent Amazon a notice in September. But Amazon did not respond…Then I issued a summons to Amazon in October, and met three Amazon India officials at the Commission office on November 1,” he stated.

“The Amazon representatives told us that there is no connection between Amazon India and All India Mission and that no money goes from Amazon India to the NGO. They checked with Amazon America and reverted back to us in the first week of November… Amazon India said that Amazon America has given some money to the All India Mission. They have also given us an address for All India Mission, which seems to be located abroad. We will now be investigating the All India Mission further,” Kanoongo stated.


Kanoongo stated that throughout the NCPCR’s inquiry, the Commission ascertained that “All India Mission has been running orphanages in India illegally” and that “they are carrying out religious conversion of children through these orphanages”. “We have tried investigating the All India Mission but they didn’t seem to have an address. When we started investigating the site, the site was blocked, and we had to stop the inquiry,” he stated.

The Indian Express discovered that the AIM web site was inaccessible. ABM didn’t reply to an electronic mail despatched by The Indian Express to the ID listed on its web site.
In its September report, The Organiser claimed that AIM had two fronts in Jharkhand and that its founders had been operating “relentless campaigns to defame India” and the Centre.

This shouldn’t be the primary assault on Amazon by an RSS-affiliated journal or organisation. They have beforehand accused the corporate of cartelising the retail market which, they stated, has affected the small dealer, a standard assist base of the Sangh Parivar and the BJP.

In September 2021, “Panchjanya” revealed a canopy story equating Amazon with the East India Company for alleged corrupt practices and accusing it of involvement in funding Christian organisations.

In December 2021, Swadeshi Jagran Manch (SJM) handed a decision demanding that every one permissions granted to e-commerce corporations like Amazon and Flipkart to function in India be withdrawn. The Manch claimed that reductions supplied by these corporations are “adversely impacting the neighborhood shops and kirana stores”.