Padyatras, small conferences, stops in villages, cities: Cong proclaims 15-day marketing campaign on value rise

Admitting that its agitations towards the federal government have drawn insufficient public participation, the Congress Wednesday introduced padyatras throughout the nation to take its message to the folks as a part of a 15-day marketing campaign towards value rise that begins on November 14.

As a part of the ‘Jan Jagran Abhiyan’ (consciousness marketing campaign), the celebration stated its leaders and employees will take out week-long marches with night time halts within the villages, cities and cities. “Instead of public meetings, small group meetings will be held to communicate nuances of inflation and its adverse effects on everyday lives of the common people,” Congress normal secretary Okay C Venugopal stated.

Senior Congress chief Digvijaya Singh, who heads the celebration’s committee to plan, organise and coordinate sustained mass agitations, stated there’s a realisation that the agitations undertaken by the celebration haven’t drawn sufficient public participation.

“The Congress party has felt that the agitations that we undertake… our Congress workers participate in it… but the way the people should be involved in these agitations… that has not happened,” Singh stated.
Instead of holding dharnas or rallies, the brand new mode of marketing campaign will see Congress employees and leaders taking out prabhat pheris (morning processions) from at 6am adopted by a cleanliness drive, ideally in weaker part neighbourhoods. “Each padyatri will wear a Gandhi cap for the purpose of identification,” Venugopal stated.

The celebration can be organising a coaching camp for leaders throughout the nation in Sevagram, Maharashtra within the run-up to the marketing campaign to teach them in regards to the points to be raised. The thought is to coach 10 delegates every from each Assembly and Parliamentary constituency on the messages the celebration desires to convey.

At the CWC assembly final month, Congress chief Sonia Gandhi stated the statements issued by the AICC on points going through the nation don’t percolate to the celebration’s cadre on the block and district stage, and that there’s a lack of readability and cohesion even among the many celebration’s state-level leaders on coverage points.
“The BJP government is carrying on its public harassment campaign. Now the Congress will run its Jan Jagaran Abhiyan. We will seek answers to this injustice,” tweeted senior Congress chief Rahul Gandhi.
Addressing a press convention, Venugopal, Singh and Congress communication division head Randeep Surjewala stated value rise was destroying livelihoods and including to folks’s woes. The Modi authorities had proved to be the nation’s most “expensive regime”, Surjewala stated.