We all know about it Kellogg’s at this point. The transnational brand has become a household name transversal many different countries. While have a have its advantages, cardio exercise comes with many burdens such as informing your customers of crucial things. Kellogg’s felt this is had to inform its females about the importance of fiber at gut health. What better way to do it than through a VR experience?
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What’s Made available?
Kellogg’s partnered with a creative agency, NAKATOMI, to make a VR get for a gut. The experience is really set inside the human gut which one Kellogg’s calls the ‘Gut Bacteria Reef’. It shows you that your gut is like any coral reef. It is non commercial to trillions of organisms that need very special vitamins and minerals to thrive.
You are likely to VR experience, you get to stick to the journey of Kellogg’s cereal through the human gut getting cereal’s fiber nourishes especially if they bacteria. The fiber features them to grow and overcome over the bad bacteria.
Backed with Research
Kellogg’s does next to nothing without the backing of researching. This campaign of theirs reflects findings from the CSIRO Institute of Research. The research shows that despite 50% associated with Australians experiencing gut health issues every year, two-thirds of Aussies are still not meeting the ordinary recommended intake of fiber.
A new campaign also included a cooperation with SEA Life Sydney Aquarium over the school annual vacations. The idea is to invite surfers try the VR time and get up close tp the organisms and diverse plantas that live within our bodies. This can be best way to teach children to the importance of fiber in maintaining these ecosystem.
The Idea Behind A new Campaign
Kellogg’s Senior Internet marketing Manager, Dan Bitti, spoken: “Our cereals contain fundamental sources of fiber that can help Australians maintain a healthy gut. ” They sincerely thank TBWA\ Eleven and NAKATOMI just for them to explain the science of the instincts in a playful and exceptional manner.
Similarly, TBWA\ Eleven executive exciting director, Russ Tucker, told me they have been working on this challenge for years now. They have been practicing it since lockdown while were more than glad to go to it come to life.
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