Online casino gaming relies heavily on content, as it is the backbone of the industry. Meeting players’ gaming demands is crucial for the success of a gambling website, and offering diverse options for consumers is one of the reasons why iGaming is so popular as an entertainment medium. Online casinos in New Zealand can have libraries with thousands of titles covering different genres, but sourcing these products is not easy for gambling websites. Consumers’ needs shift over time as they adopt different gaming habits, and operators must ensure that their catalogues are diverse enough to attract the customers they want. They can achieve that by working directly with suppliers or relying on aggregators.
A game aggregator acts as a link between software manufacturers and an online casino, facilitating the integration of games from multiple developers and providing varied gambling solutions. It’s how some casinos afford to offer a few thousand titles seamlessly. Game aggregators are necessary investments for casinos, and learning the functionality of aggregators allows you to see their benefits.
Operators have two options when integrating games. One is getting products directly from a provider, which would mean a casino has to deal one-on-one with suppliers to integrate games onto its platform. The other option is using an aggregator, which is a one-stop solution for game integration. Companies strike deals with various suppliers to put their products on a single platform, and the aggregator then resells the games to online casinos. Therefore, an operator doesn’t have to deal with several providers to get the games it requires.
The most obvious reason for an online casino to work with an aggregator is the opportunity to get many games on one platform. Game aggregators partner with big and small developers to provide operators with a plethora of products, making it easy for casinos to offer classics, popular titles and the latest releases. A casino hub updates content constantly to keep up with market trends, so casinos don’t have to worry about lagging behind in terms of content freshness.
Partnering with several vendors individually requires considerable technical resources and manpower. With a single game integration solution, a casino saves on costs, time and human resources. These savings can go to other areas of the operation to improve service delivery. Single API integration provides scalability and flexibility, and as a casino grows, it can effortlessly increase its game offering and payment integration.
Online casinos enter Service Level Agreements with game aggregators that cover technical support. If anything goes wrong with game integration, then the aggregator provides the necessary assistance. The casino hub handles all the communication between the operator and the supplier, so gambling websites don’t have to trouble themselves with technical nuances.
Game aggregation has been on the rise for the past several years due to the developing iGaming market. Even in New Zealand, where Kiwis can only play at offshore sites, online gambling is thriving. An increase in the number of online casinos means growing competition, and operators have to do everything to set themselves apart. Aggregation makes that possible. According to key industry players, game aggregators serve a need and have proven to be fundamental in the online gambling sector. Therefore, they will be around for as long as they continue to serve their purpose.
However, aggregators have to cater to operators’ demands adequately if they are to remain relevant. A casino hub that doesn’t offer effective technical support when required might lead an operator to go directly to the supplier for products. Game aggregators must also strive to provide vendors and gambling websites with what they need in specific markets. They should add value to their clients, which means contributing to player acquisition and retention. As long as game aggregation continues to offer cost benefits to operators, then they have a promising future.
In conclusion, game aggregation enables operators to source titles from various vendors without dealing with each one directly, thereby streamlining game integration. It is a necessary investment for online casinos, and it offers many benefits such as cost savings, scalability, flexibility, and technical support. Game aggregators have proven to be fundamental in the online gambling sector, and they will continue to serve their purpose as long as they cater to operators’ demands adequately.
