Amazon Prime Day: What You Need To Know | ORBITAL AFFAIRS

Amazon Prime Day 2022: What You Need to Know

The highly anticipated Amazon Prime Day is just around the corner, set to take place on July 16-17. This year’s two-day sales event is expected to be Amazon’s biggest ever, following the success of last year’s event which saw the largest single-day sales performance in the company’s history on the first day.

Key Takeaways

  • Amazon’s Prime Day kicks off Tuesday, with estimates suggesting this year’s two-day sales event could be Amazon’s biggest ever.
  • Amazon reported its largest single-day sales performance in the company’s history on the first day of last year’s event. Still, the event typically has little effect on Amazon’s stock price.
  • New AI-powered shopping tools could also boost sales, while a revamped distribution model could help the company meet demand, according to JPMorgan analysts.

New AI Tools Could Boost Sales

One of the key factors that could contribute to the success of this year’s Prime Day is the introduction of new shopping tools powered by artificial intelligence (AI). JPMorgan analysts believe that these AI-powered tools could help provide better recommendations to customers with greater personalization. Amazon recently announced that its AI-powered shopping assistant, “Rufus,” is now available to all U.S. customers.

In addition to AI-powered tools, a revamped distribution model is expected to play a crucial role in meeting the increased demand during Prime Day. The analysts pointed out that regionalization has led to significant operational improvements, allowing Amazon to better handle the elevated demand while also optimizing inventory levels ahead of the busy shopping period in the second half of the year.

Rivals Compete for Sales With Their Own Events

As Amazon gears up for Prime Day, several of its competitors have also announced their own summer sales events in an effort to attract shoppers. Retail giants like Target and Walmart have already held sales events in the week leading up to Prime Day, offering discounts and deals to compete with Amazon.

Department store chain Macy’s has also joined the fray, announcing plans for an “All-Star Week” that will run from July 16 through July 23. The event will feature thousands of discounts and special offers, further intensifying the competition in the retail space.

While Prime Day may have limited impact on Amazon’s stock price, it remains a highly anticipated event for shoppers looking to snag deals on a wide range of products. With new AI-powered tools and a revamped distribution model in place, Amazon is well-positioned to make this year’s Prime Day its most successful yet.

For more information and updates on Amazon Prime Day 2022, visit Investopedia.

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