Apple Event 2024: New iPhones and More
Apple’s latest iPhones took center stage at the tech giant’s Monday event, but the company also made several other exciting announcements regarding its AirPods and Apple Watch.
Non-iPhone Announcements
Alongside the new iPhones, Apple unveiled several updates and enhancements to its other products:
- Apple Intelligence: Apple announced that its AI-powered assistant, Apple Intelligence, will now be available on iPads and Mac computers in addition to iPhones.
- Health Features: The company introduced a range of health features, including warnings about possible sleep apnea on its Apple Watch and both hearing-aid and hearing-test features on its AirPods.
- Black Titanium Finish: Apple revealed a sleek black titanium finish for its Apple Watch Ultra 2, adding a touch of elegance to the popular wearable device.
- AirPods 4: The AirPods 4 received a new design and exciting new features, further enhancing the wireless earbuds’ reputation as a top choice for audio enthusiasts.
- Apple Watch Series 10: Apple showcased its thinnest-ever Apple Watch model, the Apple Watch Series 10, boasting a sleek and stylish design.
Product Upgrades Precede 4Q Earnings
These announcements come on the heels of several August updates from Apple, including the appointment of a new CFO, Kevan Parekh, who will replace Luca Maestri. Additionally, Apple is gearing up to report its latest quarterly results in a few weeks.
Despite the event’s exciting announcements, Apple’s stock remained relatively unchanged in Monday afternoon trading. However, the stock has seen a significant increase of nearly 15% year-to-date.
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Conclusion
Apple’s 2024 event showcased not only the highly anticipated new iPhones but also a range of exciting updates and enhancements to its AirPods and Apple Watch. With the introduction of Apple Intelligence on iPads and Mac computers, as well as various health features and sleek design upgrades, Apple continues to innovate and solidify its position as a leader in the tech industry. As investors eagerly await the company’s upcoming quarterly results, Apple’s stock remains strong, reflecting the market’s confidence in the company’s continued success.